It’s finally here – the first research on fashion consumption conducted on a representative study group from the Czech Republic, Slovakia, Hungary, and Poland.
”We are left with a question – to what extent the focus on durability, quality and styling multifunctionality results from the awareness and the need to direct one’s consumption habits towards more sustainable and socially or environmentally friendly tracks, and how often it results from the demanding economic situation”.
The research was conducted among 4000 people between the age of 16-75.
The results enable us to refer to the actual consumer habits from Central Europe.
From now on it is possible to compare central European markets to the Western ones. Before, all the data and results were only based on the Western markets’ data.
Among others, the research shows:
> what are the main shopping indicators for consumers from the Visegrad countries,
> what is their approach to pre-loved fashion, and
> how the transparency of supply chains and sustainable development influence purchasing decisions.
It demonstrates consumers’ demands for information regarding the environmental and social influence of production, the importance of legislative regulations, and the role of government and independent organizations in maintaining both responsible production and obeying the worker’s rights.
The data is differentiated based on the criterium of:
> country of origin,
> and income.
The results are a vast source of knowledge for entrepreneurs, activists, and decision-makers including fashion brands or pre-loved sellers.
Download the full research report with full data, experts’ commentary and more.
Project coordinator / editor: Eliza Gawrjołek
Project co-coordinator: Agnieszka Wąsowska-Telęga / Małgorzata Przewalska
Fashion Revolution Poland Research Group: Eliza Gawrjołek / Julia Kaleta / Kornelia Warecka / Maria Iżbicka / Nicolle Prochowska / Martyna Pękala / Katarzyna Olesiuk
Fashion Revolution Slovakia: Martina Marekova-Kuipers / Linda Strakova
National Fashion League Hungary Association: Gabriella Mányi Walek / Annamária Sütőné Antal / Klaudia Pölz Fashion Revolution Czech Republic: Zuzana Ryšavá / Martin Beneš
Experts: Christiane Luible-Bär / Anna Miazga (Accenture Polska) / Klaudia Pölz / Helena Továrková
The project is co-financed by the Governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from International Visegrad Fund (under project ID 22220037).
The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
Copyright: Fashion Revolution Polska 2022